Samboy tops Social Media Marketing at IAB Awards

20.07.09

SBA marketing executives were recently photographed at the 2009 Australian IAB Awards after taking gold in Social Media Marketing for the digital ‘Samboy is Back!’ Facebook campaign.

The win came after successfully knocking-out other finalists including Queensland Tourism’s 'Best in Show' winning ‘Best Job in the World’ campaign.

Phil Beringer and Petra Fazekas attended the awards ceremony at The Ivy in Sydney, joined by SBA’s digital agency, Pusher and a 500 strong crowd. The series of evening awards covered everything interactive, direct response lead or digitally integrated, with the over-all ‘Best in Show’ taking the winning team to the US IAB MIXX Awards.

After accepting the Social Media Category award on behalf of SBA, Mike Crebar, Creative Director of Pusher commented on the win;  “who would’ve thought... less than 3 months Snackbrands has taken the long-lost loved chip and re-launched it as a big Aussie hit!”    

The ‘Samboy is Back!’ campaign now awaits judging in the 2010 AIMIA Awards in February with winners announced on the 5th March, 2010.  Click here  to learn more about the 'Samboy is back!' campaign or visit Samboy website.